Kassidi Swecker is the chief marketing officer at LiveSwitch, where she leads all aspects of marketing for the company. She is dedicated to driving the company's vision of helping business owners feel more connected, more empowered and more alive in the digital world. Since joining in 2022, Kassidi has held senior marketing roles at LiveSwitch, overseeing the rebranding of the company and leading the launch of new products and websites.
With extensive experience in global marketing, Kassidi has deep knowledge of subscription-based business models, brand marketing, product marketing, digital marketing, and marketing automation.
Before her tenure at LiveSwitch, she led global teams and successful marketing strategies at IHS Markit (now part of S&P Global), WOW! Internet, TV, & Phone and Sling TV. Her efforts contributed to rapid subscriber growth for multiple video products and expanded brand presence into new global markets.
Kassidi holds a bachelor’s degree in Marketing and Entrepreneurship & Corporate Innovation from Indiana University’s Kelley School of Business.