Focus. We get things done. We understand words are powerful, but we recognize that words without deeds are empty. So, we are focused on hitting goals. Every individual has goals with deadlines that lead directly to company or customer success. We also move fast and with discipline; time is of the essence. The reason time is so important is because we are in a rush to make a difference. Another reason we are so goal oriented is that we want our team members to be evaluated on the content of their work rather than on their ability to navigate our internal political landscape. Many of us have been at companies that reward politics rather than tangible results. We want to protect our people as we continue to grow. 

Ownership. Each individual acts as an owner. This means we hope that each team member thinks in an integrated way as to how their actions or content affects the rest of the company- the body of our organization. Related to this, titles don’t matter here. We are driven by purpose and mission, not strictly by what individual leaders think. We understand the need for leadership and order, but our leaders are here to serve, not to be served. A practical expedient to this is that the people closest to the data make the decisions, resulting in a “flat” company, not a hierarchical one. Team members are empowered to make decisions, not to blindly follow leaders who may not have the best information. Finally, every employee is literally an owner- all have stock options. We want to share with our team as we accrue financial value.  

Responsibility. We know we are imperfect as people and as an organization, but we try to manage our team and talents to positively benefit society. We have a responsibility to our team members but also to our community. We understand that the individual actions we take affect or even sometimes cascade through a group of people. So, we are conscious of the work we do and the actions we take. For this reason, we will not work with certain industries, such as pornography. We are committed to making the world a better place by elevating the quality of human connections.

Customers. We understand that many people and businesses do not get what they pay for which, in many ways, may be the most important acid test of any company- do you do what you say you will by providing what you say you will? We are here to serve our customers, not ourselves. We are only satisfied when customers are satisfied- according to them. We love our customers and show it by building great products that work reliably and by following up quickly when issues do arise. We don’t argue directly or indirectly/passively with our customers both because it is not right and because we know our ultimate source of cash flow is the customer. If you are reading this and are a customer and are unhappy with our performance, please contact us at support@liveswitch.io. If your issue is not resolved quickly, please contact our founder, Jerod Venema (jerod.venema@liveswitch.io). As we continue to grow, we will continue these practices. 

Excellence. Our goals and expectations are high.  By the standards of the average corporation, these goals may seem unreasonable, but this is how we do better- for others.